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Posted by on Aug 20, 2017 in | 0 comments

The Curse of Jeep

A Morgan Stanley analyst says Jeep is worth more than the rest of FCA, its parent company. It wouldn’t be crazy for a company interested in Jeep to buy the rest of FCA just to get its hands on the brand. It’s happened more than once before, and this phenomenon has become known as The Curse of Jeep.

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